Core Behaviors
We aim for customer satisfaction through unrestrained creativity based on our strict job scene-oriented principle and customer first policy.
Under the corporate vision of "Making work life easier and more enjoyable worldwide ," MAX works on responding to needs of our customers, understanding changes in our society, and creating and introducing unique products by following our strict jobsite-oriented and customer-first principle, thus creating new markets and establishing realms where we stand as No. 1 or the only one.
No matter how much the world has changed, our mission is always the same: to fully exercise our abilities and technologies to create a continuous supply of good products required by our customers and society. We want to contribute to our society by creating products that can make our customers' lives and work easier and more comfortable, and make steady progress for ourselves.
Our absolute jobsite-oriented principles are the starting point for us to cooperate and work in a "lively and delightful" way together.
"Do, See, Think, Plan" expresses MAX's way of doing business. We try first, not worrying about possible failure. We make efforts to obtain the "facts" of each jobsite as our objective data, which are acknowledged/shared among our team members with the objective of defining the direction of work for the team and to take future actions. In the circumstances, "facts" drawn from our strict jobsite-oriented principle alone can serve as the common value.
MAX's history reflects its insistence on "making products that fully satisfy the people who use them."
MAX was established in 1942 as a manufacturer of airplane parts, which required the highest level of metalworking technologies of that time. In 1945, we utilized press technologies and wire rod processing technologies*1 to produce products which stand as No. 1 or the only one in the industry, such as staplers (we were the first Japanese manufacturer to produce them), auto staplers*2, pneumatic nailers, concrete reinforcing bar tying machines and tape binding tools, and thus contributed to improving the efficiency of work in offices, building and construction sites, as well as agricultural and food industries. Also, as the aging of society has progressed, the need for a more convenient lifestyle has been increasing. To answer this need, since 2000, we have expanded our business to home environment equipment such as "DRYFAN," a heater-ventilator-dryer for bathrooms, as well as home care and rehabilitation equipment such as wheelchairs.
- *1This technology is the basis for producing consumable items for our products, such as staples for staplers and wire for rebar tying tools.
- *2Electronic staples that are loaded into copy machines.