Corporate Vision and Mission
Making work life easier and more enjoyable worldwide
Working to create new standards, we have developed a deep familiarity with the people who use our products.
This encourages us to think boldly, as we aim to bring the world a unique style of convenience.
Our products are designed around a simple idea : Making work life easier and more enjoyable worldwide
Reducing stress and maximizing performance.
That's how we enhance the work environment.
That is why we keep challenging ourselves to do better-to make lives better.
Brand concept
In 2021, MAX has established the corporate slogan.
"Engineered for Performance"
"Engineered for Performance" means that We will continue to create a "new standard" that is valuable to society from the viewpoint of MAX's customers and with our technology, and we will continue to improve the quality of our services.Our goal is not only to maximize the work performance of our customers, but also to maximize the potential of the lives of the people who use our products through the time and mental space created by our products.This is our promise to our customers to not only maximize their work performance, but also to maximize the potential of their own lives through the time and peace of mind that is created.
This is a declaration that we ourselves will continue to be close to people, notice problems that users may not be aware of, and solve them with MAX's unique and creative ideas.
The thoughts expressed in the corporate slogan have been established as the brand statement above.
![The Corporate Slogan MAX Engineered for Performance VISION What MAX is aiming for. Making work life easier and more enjoyable worldwide VALUE PROPOSITION What MAX can do to achieve our vision Creating new standard and maximizing life fulfilment. Our personality As a member of MAX, how to think and behave in a way that we value. [Collaborative & Energetic Creative & Fun]](/en/about/company/policy/img/brand_im02.jpg)
Corporate Vision
What MAX is aiming for
Making work life easier and more enjoyable worldwide
When people choose MAX, their lives and work will become dramatically easier, and each person will be able to enjoy their work and life in a more prosperous and positive way.This is the wish of MAX to increase the number of people around the world who can move toward such a positive future.It expresses our desire to be a company that makes the world a more enjoyable place to live, based on MAX's basic management policy of being user-centric and striving to gain empathy from the customer's perspective.
Value proposition
What MAX can do to achieve our vision
Creating new standard and maximizing life fulfilment
MAX has solved inconveniences and problems that we used to take for granted, creating an indispensable existence and a new standard of living.
MAX not only maximizes the work performance of those who are faced with tasks at work and at home, but also provides them with the opportunity to maximize their own life potential (=life performance) through the mental space created by such tasks.
Our personality
As a member of MAX, how to think and behave in a way that we value
Collaborative & Energetic Creative & Fun
MAX has been, and will continue to be, close to people, aware of problems that users may not be aware of, and using MAX's unique and creative ideas to solve them.
MAX will continue to be a company that creates a new standard of living by reducing the inconvenience and hassle that used to be the norm.
MAX logo
The corporate color "Human Red" visualizes the spirit of MAX's corporate philosophy, "Respect for Humanity," and represents the "warmth and development of humanity."
Human Red expresses the color of the hearts of MAX employees, who are full of passion and vitality.