Cookie Policy

Effective Date: Apr 01, 2022

MAX CO., LTD. (the "MAX") ("us", "we", or "our"), use cookies on its websites listed below to provide users with a better experience when using the websites. Cookies also help provide information that lets us continue to improve our websites, listed below (together, the "MAX Group websites"):

Please read this cookie policy carefully for more details about the way we use cookies.

By clicking on the "Accept All" button on the MAX Group websites that links to this cookie policy, you are agreeing that we can "use" (collect, save, store, change, transfer and delete) cookies as described below. You are further acknowledging and, where required under applicable laws, confirming that data generated by the cookies may also be stored by MAX in Japan in accordance with your domestic privacy law.

Your Consent & Choices About Cookies

On your first visit to this website, you saw a pop-up to inform you about the purposes for which cookies are being used and the means to control them. You may withdraw your cookie consent(s) at any time by following the instructions in this policy.

Managing Cookies and Your Browser Settings

Most browsers allow you to manage your cookie settings as described below. Note that by disabling certain categories of cookies, you may be prevented from accessing some features of our website or certain content may not be available. Cookie settings generally are found in the "options" or "preferences" menu of your browser. In order to understand these settings, the following links may be helpful. Otherwise, you should use the "Help" option in your browser for more details.

Cookies placed on your browsing device by a third party can also be managed through your browser (as described above) or by checking the third party's website for more information about cookie management and how to "opt-out" of receiving cookies from them.

Cookie Definition

A cookie is a small text file generated by a website you visit and saved by your web browser to your device's hard disk (e.g., your computer or smartphone), either temporarily for that session only or as a "persistent" cookie (as detailed in the chart below). Its purpose is to help the website remember information about your visit, such as your preferred language and other preferences. This can make the site more useful to you. Some cookies have very specific functions. For example, authentication cookies are used to let the site identify when a user is logged into a secure area. Tracking cookies are used to compile records of browsing behavior through a site. Cookies are browser-specific, so each browser on your device can have a different set of cookies. They can only be read by the website that created them or by the site that owns the resource tied to a cookie (i.e., analytics, social media, video players).

How Cookies are Used

Cookies perform various tasks, including (1) helping you navigate between pages efficiently, (2) improving your browsing experience, (3) remembering your preferences, and (4) helping website owners understand how their website is being used. Cookies can also help ensure the marketing you see online is more relevant to you and your interests.

Types of Cookies

The types of cookies used on MAX websites can generally be placed into one of the following four categories: strictly necessary; analytical/performance; functionality; and targeting/advertising. Each category is described below.

Note for users in the EEA and UK: The data processing for our strictly necessary cookies is covered by our legitimate interests (Art. 6 (1) (f) GDPR). Strictly necessary cookies are essential and MAX neither seeks nor offers any rights relating to essential cookies. For all other cookies, the data processing is based on your consent (Art. 6 (1)(a) and Art. 7 (1) GDPR).

Strictly Necessary Cookies These cookies are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website or to navigate our website and use its basic features.
Analytical/Performance Cookies These cookies are used to provide statistical information such as the number of visitors to our website in an aggregated and anonymized fashion, and to see how visitors navigate our website when they are using it. This helps us to improve our website, for example, by ensuring that users are finding what they are looking for easily. We may use third-party analytic tools, such as Google Analytics, to help measure traffic and usage trends for the Online Services and to understand our users' demographics.
You can learn more about Google's practices at, and view its currently available opt-out options at
Functionality Cookies These cookies allow us to personalize our content for you and remember your preferences, such as choice of language or region, and provide enhanced features. These can include cookies set when you use specific features of the site, which may include some third-party tools. They do not track your activity on other sites.
Targeting/Advertising Cookies These cookies can be used to deliver ads or profile users across networks. They are also used by some social sharing tools and platforms, including YouTube, Facebook, etc., to identify visitors across any site they visit while using those plugins. These are generally third party, persistent cookies.

Duration of Cookies

The length of time a cookie will stay on your browsing device depends on whether it is a "persistent" or "session" cookie. Session cookies remain on your device until you stop browsing during a single session. Persistent cookies stay on your browsing device until they expire or are manually deleted by the user. Additional details regarding "persistent" and "session" cookies set through MAX websites can be found in the section below entitled "Cookies Used by MAX".

First and Third Party Cookies

"First party cookies" are cookies that belong to MAX and that MAX places on your device. "Third party cookies" are cookies set by a different domain or site, typically when you use a specific function of the site such as playing a video or sharing a page. We do not always control how third party cookies are used. You should check the third party's website for more information about how they use cookies. Details of third parties that set cookies through MAX websites can be found in the section below entitled "Cookies Used by MAX."

Google Analytics Cookies

Our websites use Google Analytics based on our justified interests (Art. 6 (1) (f) GDPR) to help us analyze how site visitors use our sites and to continuously improve the user experience.

Google Analytics uses cookies to monitor traffic levels, search queries, and site visits. These cookies enable Google to determine whether you are a return visitor to the site, and to track the pages that you visit during your session.

Google Analytics may store internet protocol ("IP") addresses on its servers in the US and elsewhere. An IP address is a unique number assigned to each device (such as your computer) that allows it to communicate with other devices on a computer network (such as modems, printers or other computers). MAX uses IP masking with all data collection involving site analytics. Neither MAX nor Google associate an IP address with any information that can identify the user personally.

If you would like to opt out of Google Analytics entirely, Google has developed an opt-out browser add-on that you can download and install for your web browser here:

Cookies used by MAX

MAX does not collect any personal data through our first party cookies, nor do we share any personal information gathered with third parties. We will update the information from time to time, so we may need to obtain your consent again.

Personal Data Information

Important information and who we are

MAX collects and processes your personal data through your use of this website.

MAX is the data controller and is responsible for your personal data. We have appointed a data privacy manager who is responsible for data privacy matters.

You have the right to make a complaint at any time to the relevant and competent data protection supervisory authority in your jurisdiction. We would, however, appreciate the chance to deal with your concerns before you approach such an authority so please contact us in the first instance.

This website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy policy of every website you visit.

The data we collect about you

We may collect, use, store and transfer Technical data including internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this website.

We do not collect any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health, and genetic and biometric data). Nor do we collect any information about criminal convictions and offences.

How is your personal data collected?

We collect data from and about you through automated technologies or interactions. As you interact with our website, we will automatically collect technical data about your equipment, browsing actions and patterns. We collect this personal data by using cookies and other similar technologies. Please see our cookie policy above for further details.

How we use your personal data

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data where it is necessary for our legitimate interests (namely, to ensure our website's expected functionality, to analyze how website users interact with our website and to make it possible to offer you a more personalized web experience) and your interests and fundamental rights do not override those interests.

Purposes for which we will use your personal data

We have set out below, in a table format, a description of all the ways we plan to use your personal data, and which of the legal bases we rely on to do so.

Purpose/Activity Type of data Lawful basis for processing including basis of legitimate interest
To deliver relevant website content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you Technical data Necessary for our legitimate interests (to study how our website is used and to develop and grow our business)
To use data analytics to improve our website, products/services, marketing, customer relationships and experiences Technical data Necessary for our legitimate interests (to develop our business and to inform our marketing strategy)

We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us.

If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.

Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.

International transfers

Whenever your personal data is transferred outside of the UK or the EU, we ensure a similar degree of protection is afforded to it by ensuring that we will only transfer your personal data to countries that have been deemed to provide an adequate level of protection for personal data, for example, the European Commission's decision of 23 January 2019 on the adequate protection of personal data by Japan, or via another appropriate safeguard (e.g. standard contractual clauses) should an adequacy decision not be in force in respect of a particular personal data transfer.

Please contact us if you want further information on the specific mechanism used by us when transferring your personal data out of the UK.

Data security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

Data retention

We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you.

To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or other requirements.

Your legal rights

Under certain circumstances, you have rights under data protection laws in relation to your personal data. Where your personal data and the processing of your personal data are not subject to the GDPR these rights do not necessarily apply.

  • Right to object to the processing: you have the right to object to the processing of your personal data in certain situations
  • Right to information: you have the right to be informed whether and to what extent we process your data
  • Right of access: subject to certain exceptions you have the right to obtain a confirmation as to whether or not we process your personal data, and if we do, request access to your data
  • Right of rectification: if the personal data that we process is incomplete or incorrect, you have the right to request their completion or correction at any time
  • Right to deletion: subject to certain exceptions if you consider that we should stop processing some or all of your personal data, you have the right to request its deletion. However, there may well be reasons why an immediate deletion may not be possible (for example where retention is required to meet legal or regulatory obligations)
  • Right to restrict the processing: you have the right to request that we restrict the processing of your personal data
  • Right to data portability: where the processing takes place on the basis of your consent or contract, and is carried out by automated means, you have the right to request that we provide your personal data to you in a machine-readable format
  • Rights in relation to automated decision making and profiling: you have the right to object to decisions based exclusively on the automated processing of your personal data
  • Right to withdraw your consent: if your personal data is processed on basis of your consent, you have the right to withdraw your consent at any time. The withdrawal of your consent does not affect the lawfulness of processing based on consent before its withdrawal

Contact us

If you have any questions about this policy, please contact us:
By email:
Postal address: MAX CO., LTD. Attn.: 6-6. Nihonbashi Hakozaki-cho, Chuo-ku, Tokyo, Japan