USERS VOICES

PHILOSOPHY

"Customer's voices from the field"
is our core foundation when
developing new products.

MAX's new products come from
"customer's requests and jobsites"

Under the corporate vision of “Making work life easier and more enjoyable worldwide,” MAX works on responding to the needs of our customers by creating and introducing unique products following our strict jobsite-oriented and customer-first principle.
Understanding the market need and our company technology play a core role in developing concepts for new products. With a fully supportive product development enviroment we are able to create one-and-only MAX products. Our products' "sales points" are made possible because of our technology and with our intellectual property rights we are able to maintain our No. 1 position in the market.
While capturing the changes in the social enviroment, we introduce never before seen products and create new markets.

RESEARCH &
DEVELOPMENT

  • Formulation of plans and concepts

    Create new value
    from the customer's voice

  • Product design capability

    Integration of machine/hardware/
    software design and analysis-led design

  • Development support

    Trial manufacturing/measurement/evaluation supported
    by the latest industry equipment

  • Plan & concept
  • Product design
    • Trial manufacturing
    • Verification
    • Production

Intellectual property strategy We utilize the "niche-top" strategy, which our unique products created by merging core
MAX technology and customer needs to be protected by intellectual property rights.

  • Our planners and machine/hardware/ software designers visit workplaces around the world in order to understand the customers’ needs and their working environments. They expand their ideas from the perspective unique to engineers, and create new value.

  • Product development is lead by a team of Machine/hardware/ software designers who work together to solve tasks from multiple perspectives and improve product quality.

  • We develope new technology and products by cultivating our core technology and researching/merging rapidly evolving mechatronics technology.

  • We have introduced a variety of the latest devices for experimental manufacturing and measurement, such as metal 3D printers and 3D scanners. Such devices support our technological research and the development of new products.

  • In addition to temperature and humidity environmental tests, we have established an evaluation system for situations in which our products are placed in harsh environments with dust, heat, humidity and cold.

  • Our products are sold worldwide and used in various workplaces.

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